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Market Trends
EXTERIOR PAINT MARKET TRENDS

Exterior Building Market Info: PQI Survey of 5,000 U.S.A. Homeowners, 1996
The % of homes with each of the following as the primary exterior building material were reported as:

The Regional Breakdown in % Is As Follows:

.
New
Eng.
Mid
Atl.
E. No.
Central
West No.
Central
South
Atl.
E. So.
Central
W. So.
Central
Mount.
Pacific
Total
Brick
4
18
25
11
27
40
50
18
0
22
Stucco
.8
5
1
3
13
2
2
28
48
12
Cinder-
block
--
.9
.3
.5
7
1
.2
5
.1
2
Stone
.4
2
.9
.8
.6
1
1
.3
--
.8
Alum. Siding
12
22
27
14
15
13
10
9
8
16
Vinyl
Siding
31
24
23
20
15
20
10
4
4
16
Wood
45
18
17
37
16
16
19
29
36
23
Other
7
11
16
14
6
7
8
8
3
7
Total
100
100
100
100
100
100
100
100
100
100

 

 

 

 

 

 

 

 

 

 

 

The Proportions of Homes That Have Been Painted Were As Follows:

.
Wood
Brick
Vinyl
Siding
Aluminum
Siding
Stucco
Cinderblock
Stone
No. of
Responses
1153
1086
811
781
608
99
40
Proportion
Ever Painted
86%
40%
12%
22%
68%
91%
35%

 

Notes and Regional Breakdown on % of Homes Previously Painted

Wood:

  • Homes not previously painted are presumably stained or clear-coated
  • All regions fell into the 80-92% range as having been painted

Brick:

  • Region with the highest proportion painted was West South Central (Arkansas, Louisiana, Oklahoma, New Mexico, Texas) at 54%
  • Middle Atlantic (New York, New Jersey, Pennsylvania) and East North Central (Illinois, Indiana, Michigan, Ohio, Wisconsin) regions had the lowest proportions at 24%

Stucco:

  • Fell into the 55-80% for all regions except Middle Atlantic which was 47%

Aluminum Siding:

  • All regions were in the 17-24% except West North Central (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota and South Dakota) at 11%, and Pacific (California, Oregon and Washington) at 41%

 

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