ROHM
AND HAAS PAINT QUALITY INSTITUTE WEBSITE OFFERS MULTITUDE
OF TOOLS TO HELP THE DO-IT-YOURSELFER
Because it is economical, relatively easy and suitable for
every room in the house, interior painting is a project
that homeowners feel most confident doing themselves. However,
a paint job that looks good and lasts a long time requires
a fair amount of research and preparation.
Fortunately,
help is just a mouse-click away at www.paintquality.com.
This
Website, developed by The Rohm and Haas Paint Quality Institute
(PQI), can help do-it-yourselfers produce an aesthetically
pleasing finished project.
The
experts at PQI stay on the crest of current painting and
decorating trends, and the Website keeps visitors up to
date on the latest color choices, as well as new and creative
painting techniques. Visitors can check out the step-by-step
decorative painting instructions in www.paintquality.com’s
DIY/Design Center section, or find out which colors look
great together by using the interactive color wheel. This
useful tool allows visitors to pick a color and then displays
colors that go well with it.
Once
visitors have decided on color schemes and decorating techniques,
they can also get help selecting the right paint for the
job. The Website contains information on which type of paint
best suits the room of choice, so that do-it-yourselfers
can select a paint that has both the appropriate gloss level
and the functionality and durability for their needs. To
ensure that they purchase the right amount of paint, visitors
can use www.paintquality.com’s Paint Calculator to
determine how much paint is needed for the job. Simply enter
the dimensions of the room and the type of paint being used
-- with one click, the Paint Calculator will project how
many gallons of paint are needed.
Visitors
to www.paintquality.com who are in need of help with a chipped,
peeling or otherwise failing paint job can consult the interactive
Problem Solver feature. Through the use of clear photographs
and easy to understand descriptions, homeowners can diagnose
paint problems and learn how to solve them.
All
visitors will want to sign up for www.paintquality.com’s
free consumer e-newsletter, “In the Know.” It
keeps do-it-yourself enthusiasts up to date on the latest
decorating trends and gives how-to instructions on cutting-edge
decorative painting techniques. Visitors can also stay on
top of the latest trends through the monthly “Featured
Product” section, which focuses on new paint technologies,
products and applications.
Do-it-yourselfers
can even go shopping at www.paintquality.com. The PQI Store
has several handy items for purchase, including brochures,
videos and reference materials.
The
Paint Quality Institute is an educational arm of the Rohm
and Haas Company, one of the world’s leading suppliers
of raw materials to the paint industry. Since 1989, The
Rohm and Haas Paint Quality Institute has been providing
information on paint products, painting techniques and decorating
ideas – all information readily available on www.paintquality.com.
Accompanying
Photograph

Visitors to www.paintquality.com will find
tools to plan the perfect paint job.

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