| QUALITY HOUSEPAINT REMAINS A SMART INVESTMENT
When it comes
to investments, most people think of stocks, bonds
or real estate. But one of the best investments a homeowner
can make is to choose a top quality exterior paint
for his or her home.
Even though the rising cost of petrochemicals has
made paint a little more expensive of late, painting with
a top quality acrylic latex exterior coating can still
save the homeowner hundreds or even thousands of dollars
in the form of long-term home maintenance costs.
Longer Lifespan
Top quality latex paints made with 100 percent acrylic
binder last at least twice as long as ordinary housepaint:
up to 10 years or more, versus a lifespan of only three
or four years with ordinary exterior paint.
The cost of the longer-lasting coating? Only $8 to $10
more per gallon. And since it takes only about 20 gallons
to apply two coats of paint on an average size house, the
added cost of a top-quality product is just $160 to $200.
More to the point, the great majority of the cost of repainting,
typically more than 90 percent, goes for labor. As a result,
it’s important to paint with a coating that lasts
as long as possible.
In the final analysis, top quality acrylic latex paint
should be on your “buy” list
as a way of protecting your biggest investment – your home. To help identify
the top quality paint that’s best for your exterior project, ask for advice
at your local paint or hardware store, or at a decorating center.
Visit other areas of the Rohm and Haas Paint Quality Institute for additional
information on painting and decorating your home.

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